Maths, Art or Magic?
A user guide to the art of radio station scheduling and programming
Have you been led to believe that scheduling a radio station is a mystical, smoke-and-mirrors, Magical art optimally performed by a limited few supremely gifted people? That is not entirely true.
Radio Scheduling and Programming Secrets.
30 years of Proven strategies for dominating the Broadcast Landscape.
You will learn how to consistently control your station’s character and sound and ensure its dominance in the Broadcasting Marketplace.
Get this!
Robin Prior has gathered in a 200 page book a body of practice and philosophies that have evolved over thirty years of supporting and training the world’s Gold-Standard Radio Scheduling products, RCS’s Selector and GSelector. Robin deals with fundamental to complex philosophies and the ever-widening scope of programming and scheduling a radio station, including Presentation, News, Digital media, your website, streaming, podcasting, and social media.
You will be empowered to professionally program and schedule your radio station to consistently control the character of your station and position it to succeed in the highly competitive marketplace.
Purchase with confidence
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100% money back guarantee! Subject to return of the book, at your cost, in “as new” condition to R Prior, 35 Land Street, Clarens, 9707, South Africa. |
About
Get To Know Robin Prior
Robin Prior, for 23 years, was the RCS Africa VP and worked for RCS for over thirty years in Africa and worldwide, including a seven-year stint in the USA, serving as Support Manager, Master Control Product Manager, and International VP. He was also responsible for the initial product architecture and design of RCS’s Zetta Digital production and playout system. In April/May 1992, he installed the first ever RCS Digital Audio playout system in the world at SABC’s Radio Five.
His book outlines core philosophies Robin shared while training programmers in approximately 1,000 stations around the world to use Selector, GSelector, and their underlying databases. “It’s not only about the specific music you play; it’s a lot more complex. It is the sequence in which you play them, and when they are placed,” Prior writes.
Robin’s ten rules of music scheduling, towards the end of the book, and the related tips are also highly valuable and will surely be used as a training resource and a reference for programmers and music schedulers everywhere. My copy of Robin’s book is already well used and annotated.
It’s wonderful. Read the book into the wee hours.
ARTICLES AND PODCASTS
Please be aware I do use AI for research, it leads me down roads I might never have taken. I also use AI to produce the Podcasts.
How does Radio discover new music?
A case study on the GraystonesIn the recent past, Current Hit Radio was the primary source of new music. If a song featured strongly on the Billboard Top 100 chart, it almost certainly had strong...
RCS founder praises four decades of radio expertise
It gives me great pleasure to commend Robin Prior on his remarkable book Maths, Art, or Magic? Radio Station Scheduling and Programming . "When I founded Radio Computing Services and created...
CHR Radio’s Diminishing Influence on Contemporary Music Hits
Contemporary Hit Radio, or CHR, has been an essential player in the music industry for many years. CHR stations focus on playing the latest popular songs that attract a wide audience, typically...